social change: SOCIAL INFLUENCE

Question 1

MINORITY iNFLUENCE

Answer 1

A form of SI which a minority of people (sometimes one person) persuades others to adopt their beliefs, attitudes and behaviours

Question 2

what type of conformity is minority influence most likely to lead to

Answer 2

Internalisation, where peoples behaviors change publicly and privately.

Question 3

what are the key factors determining success of minority influence

Answer 3

-Flexibility
-Consistency
-Commitment

Question 4

what is Consistency in minority influence

Answer 4

minority influence is most effective if the minority keep the same beliefs.
important as it draws attention from the majority view

Question 5

What are the 2 types of Consistency and their definitions

Answer 5

1) Synchronic Consistency - Agreement between people in the minority group

2) Diachronic Consistency - Remaining consistent in the view over time

Question 6

what is Commitment minority influence

Answer 6

If the minority demonstrate commitment to their position, they’re more likely to succeed

typically involves some form of personal sacrifice, which shows the majority that one is not just acting out of self-interest

Question 7

how is Commitment demonstrated minority influence

Answer 7

Augmentation principle-
The minority taking part in extreme activities which present risk to the individual/small group to show a great commitment to their position. These activities may cause the majority to pay more attention e.g: insulate britain

Question 8

what is Flexibility minority influence

Answer 8

If the minority do not show flexibility in their position, they may be viewed by the majority as unbending and unreasonable.
so to be effective, the minority must show flexibility and COMPROMISE in order to get their views and beliefs accepted by the majority

Question 9

The process of change - snowball effect

Answer 9

where the majority begin to convert to the view of the minority. As the RATE of conversion increases, the snowball effect begins to take place, until the minority view becomes the majority view and change has occurred. views and beliefs INTERNALISED

Question 10

Moscovici (1969) Aim

Answer 10

To research the effects of consistency on the success of minority influence

Question 11

Moscovici (1969) Procedure

Answer 11

-172 female participants,
-6 people view a set of 36 blue coloured slides, varied in intensity
-p.p had to state aloud weather slides were blue or green

Two of the six participants were confederates and in one condition (consistent) the two confederates said that all 36 slides were green; in the second condition (inconsistent) the confederates said that 24 of the slides were green and 12 were blue.

Question 12

3 conditions of Moscovici (1969)

Answer 12

-Consistent minority = 2x confederates stated 2/3 of slides were green
-inconsistent minority = 2x Confederates gave inconsistent answers, sometimes disagreeing
-Control = no confederates

Question 13

Findings Moscovici (1969)

Answer 13

-Consistent minority group agreed with confederates the most
-When minority is inconsistent, the % of naive p.p who changed answer decreased

Question 14

Conclusion Moscovici (1969)

Answer 14

Consistency increases the success of minority influence

Question 15

6 stages of social change

Answer 15

1) Drawing ATTENTION (linked to augmentation principle)
2)Consistency
3) DEEPER processing
4)augmentation Principle + internalisation (role models)
5) Snowball effect
6) Social-crypto amnesia

Question 16

social change Drawing attention

Answer 16

The individual or group Draw attention to the issues they are trying to change

Question 17

social change Consistency

Answer 17

The minority must remain consistent in their thoughts and beliefs to persuade the majority

Question 18

social change Deeper processing

Answer 18

The activism of groups or individuals means that people now think more deeply about the issues being raised rather than simply accepting the message

Question 19

social change Augmentation principle

Answer 19

individuals put themselves at risk to further promote the issues they are trying to change.
The personal risk demonstrates their commitment, reinforcing their beliefs and messages

Question 20

5 social change: Snowball effect

Answer 20

As more and more people begin to back the minority and internalise their views and beliefs, the minority slowly becomes the majority

Question 21

6 social change: Social Cryptomnesia

Answer 21

People have a memory that changed occoured, but do not remember how this change happened