SOC28 Commercialisation Of Sport Flashcards
What is commercialisation in sport?
Making something available on the market; using something to make a profit.
What is media in sport?
The main means of mass communication (television, radio, newspapers and internet).
What is deviance in sport?
When behaviour that falls outside the norms or what is thought to be acceptable; goes against the moral values or laws of the sport.
What is negative deviance in sport?
Deviance that has a detrimental effect.
E.g. someone taking PED’s
What is positive deviance in sport?
Deviance when there is no intention to cause harm or break the rules.
E.g. Continue to play whilst someone is injured
What is sportsmanship?
Qualities of fairness, following the rules, being gracious in defeat or victory.
What is Gamesmanship?
Bending the rules/laws of a sport without actually breaking them.
How has commercialisation changed sport?
Commercialisation has developed as sport has become more professional.
