quantative data

Question 1

what is quantitative data

Answer 1

numerical data testing causal relationshops between variables and generalises results

Question 2

positive: objectivity

Answer 2

quantitative data collected using structured methods reducing potential for researcher bias so more objective and reliable

Question 3

positive: statisitical analysis

Answer 3

researchers use statistical tools to identify patterns, relationships, trends in data
provides measurable evidence for hypothesis

Question 4

positive: replicability

Answer 4

tend to be more replicable because of their structured design and standardised data collection methods
so other researchers can repeat study to verify

Question 5

negative: depth

Answer 5

limited depth focusing on numbers and stats - overlooks deeper meanings, emotions, motivations behind participant responses
limited understanding of complex issues

Question 6

negative: oversimplifed

Answer 6

reducing experiences or behaviour to numbers can oversimplify issues and findings

Question 7

negative: research bias

Answer 7

can be biased through how you interpret the data