quantative data Flashcards
1
Q
what is quantitative data
A
numerical data testing causal relationshops between variables and generalises results
2
Q
positive: objectivity
A
quantitative data collected using structured methods reducing potential for researcher bias so more objective and reliable
3
Q
positive: replicability
A
tend to be more replicable because of their structured design and standardised data collection methods
so other researchers can repeat study to verify
4
Q
negative: oversimplifed
A
reducing experiences or behaviour to numbers can oversimplify issues and findings
5
Q
negative: research bias
A
can be biased through how you interpret the data