Primary Data Flashcards
how is primary data trustworthy
more validity and likely to be scientifically gathered for the stated aim of the study or hypothesis
how is primary data negative in terms of finance and time
can be expensive to obtain the info and it can be time intensive especially with larger samples
what does the researcher have control over in primary data
control over design and data collection so fits perfectly to their research aim
why might primary data be limited
limited to time place and number of participants
limited due to being specific to a particular research question - could limit generlisability to other groups
why might primary data be inconvenient
may take long to organise, finding participants and organising material
what is primary data
data collected directly by the researcher for the purpose of an investigation