qualitative data Flashcards
why is it negative in terms of all research
cannot be used for all types of research - limited
why is it positive in terms of detail
can be more detailed - more insight on people’s thoughts feelings, experiences unlike quantitative data
why is it negative in terms of subjectivity
interpretation by the researcher can be subjective - relies on researcher’s perspective so can introduce bias
h_ e_ v_
high external validity - it is subjective and specific to individual participant can be generalised to real world due to collection in everyday enviros
limited generalisability
gathered from small non representative samples it may not be easy to generlise to wider populations
complex analysis
requires interpretation of non-numerical data - can lead to inconsistencies in how data is categorised
