qualitative data Flashcards
1
Q
why is it positive in terms of detail
A
can be more detailed - more insight on people’s thoughts feelings, experiences unlike quantitative data
2
Q
why is it negative in terms of subjectivity
A
interpretation by the researcher can be subjective - relies on researcher’s perspective so can introduce bias
3
Q
h_ e_ v_
A
high external validity - it is subjective and specific to individual participant can be generalised to real world due to collection in everyday enviros
4
Q
limited generalisability
A
gathered from small non representative samples it may not be easy to generlise to wider populations
