field experiment

Question 1

what is a field experiment

Answer 1

experiment conducted in an everyday environment of the participants but situations still artificial

Question 2

negative: controlling variables

Answer 2

IV still manipulated but in a real life setting so extraneous variables cannot be controlled

Question 3

positive: behaviour

Answer 3

behaviour more likely to reflect real life because of its natural setting - higher ecological validity

Question 4

positive: demand characteristics

Answer 4

less likelihood of demand characteristics affecting results because participants dont know theyre being studied

Question 5

negative: ethics

Answer 5

ethical concerns due to participants not knowing they’re being studied so no informed consent and potential for causing harm and distress

Question 6

negative: practical

Answer 6

conducting experiments in the field is more time consuming, expensive and more difficult than in the lab