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Ludwig > Product - Shopping > Flashcards

Product - Shopping Flashcards

1
Q

Search =

A

Customer asking for route+dates so includes:
- Inspiration so only Instant Search
- Request part of shopping

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2
Q

Types of partners for qualified and unqualified traffics

A

Qualified: TAs & TMCs
Unqualified: OTAs & Metas

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3
Q

Steps of shopping

A
  • Flight Exploration
  • Fare Exploration
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4
Q

Steps of Fare Exploration

A
  • Fare selection:
    Wich fares are in scope -> fare path graph
  • Fare path explorer
    Find the cheapest fares
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5
Q

Algorithm for non-exhaustive search

A

Branch & Bound

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6
Q

Flex ITI mode

A

Calculates price only for full itinerary. No details at bound level

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7
Q

Choice of Flex mode can be by

A

Routes

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8
Q

Flex ITI mode: what is the typical website flow

A

1) Choose both dates from a calendar
2) Upsell FF at itinerary level
3) Choose exact flight on both dates

No price is ever shown by bound

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9
Q

Evolutions of Flex modes

A

ITI -> OWD (to display bound split for info)
-> Premium (to fill the holes of OWD due to the limited number of recos)
-> OWC (for more user flexiblity)

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10
Q

Flex OWD mode

A

Calculates the price only for full itinerary. Splits per bound for display.
No information can be given until all bounds chosen. When a bound recommendation is selected, the other bound is refreshed.

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11
Q

Flex OWD mode limitations

A

Due to limited number of recommendations, not all bounds/FF prices are available so in upsell steps, some cells are empty

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12
Q

Flex OWD mode: what is the typical website flow

A

1) Choose both dates from a calendar
2) Upsell FF at bound level
3) Choose exact flight on first date
The prices of the return flights are updated by the UI without a new FP call

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13
Q

Main difference between OWD and OWC

A

In OWD, the prices of the return flights are updated when the outbound is selected

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14
Q

Flex OWC mode

A

Price of the 2 bounds are independent. This requires dedicated filing

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15
Q

Restriction of filing to use OWC

A

Can use Cat 6 (Min stay) & Cat 7 (Max stay)
Cannot use Cat 10 (fare combinability - which links the fares of the 2 bounds)

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16
Q

Flex OWC mode: what is the typical website flow

A

1) Select outbound and see a price
2) Select inbound and see an independent price

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17
Q

Flex Premium

A
  • Outbound request: recommendations for outbound/FF only (as the cheapest whatever inbound/FF is)
  • Inbound request: recommendations for inbound/FF considering selected outbound/FF
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18
Q

Main difference between OWD and Premium

A

In Premium, the update of inbound after outbound selection is done with a Shopping call, not by the UI

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19
Q

Flex Dual Mode

A

UI display allowing calendar and upsell in the same screen (not a Flex feature)

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20
Q

Easy Round Trip

A

Increase the number of returned TS by removing the ones that can be deduced from others

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21
Q

Typical example of CFF

A

CFF for Eco lists:
- Eco Special, Eco Basic
- Premium Eco
CFF for Business lists:
- Business Flex Plus

22
Q

Range of Flex Calendars depending on the modes

A
  • ITI, OWD, Premium: +/- 3 extended to 7
  • OWC: +/- 7 extended to 15
    [C Calendar]
23
Q

Number of FF in Flex depending on the modes

A
  • ITI, OWD: up to 6
  • OWC, Premium: up to 10

ITI doesn’t allow mix of FF

[sticks to chase hens]

24
Q

Number of travel solutions in Flex depending on the modes

A
  • ITI, OWD: 20 (10 per bounds or 20 for one way ITI)
  • OWC: 20 per bound
  • Premium: 50 per bound

[poor shoes -> hives=plenty]

25
Q

CFF definition: where

A

FareXpert or ATPCo Branded Fares

26
Q

Easy Round Trip vs

A

All Recos

27
Q

Max output of Flex is defined by

A

Message size (235kb) and settings (not the number of recos)

[enamel]

28
Q

Flex: Sold out

A

Create sense of urgency with a strike through ficticious price

29
Q

Flex: Empty cells: reasons

A

No flight found, No fare found, Sold out

30
Q

Configuration of AAS in Flex: where

A

FareXpert or ATPCo Branded Fares

31
Q

AAS in Flex: 2 versions

A
  • At FF level (“from”price and up to 20 svc)
  • At reco level (ATPCo price and up to 5 chargeable)
32
Q

Benefits of Branded Fares in ATPCo

A

Aligns all channels

33
Q

Technical process with Branded Fares vs FareXpert

A

If CFF not found in ATPCo, goes to FareXpert

34
Q

Flex Pricer for Complex Itinerary (multi-city): limitations (3)

A

Same FF for the whole trip
6 segments
6 FF

35
Q

Flex: mixed cabins

A

Possible per bound but needs to be requested by user in input

36
Q

Flex options to create a sense of urgency (3)

A

Sold out, Last Seat Indicator, Popularity Message (based on static rules)

37
Q

Flex feature for stricken through old price: works with which features

A

Fare by Rules, corporate code, AAM

38
Q

Mini rules

A

Short and readable description of fare rules & restrictions

39
Q

Mini rules: how does it work

A

Interpret some categories only (just a few)

40
Q

Flex stop over: customer input

A

Place & number of nights at stop over for each bound

41
Q

How does Easy Round Trip work

A

For a given FF and same price, if a group of bounds are combinables between one another, we group all recos into a few recos just so that each bound appears at least once

42
Q

Opposite of “Calendar”

A

“Travel Board”

43
Q

Smart Switch

A

Orchestrator for MasterPricer to sometimes default to Instant for improved response time

44
Q

Additional benefit of OWC

A

Better response time

45
Q

Typical markets for OWC

A

Domestic markets

46
Q

Pricing after shopping

A

Pricing by fare basis to ensure alignment

47
Q

Typical number of recos returned

A

200

48
Q

Typical OWD response time

A

2.5s [nails]

49
Q

MCP and MSP

A

MCP (Massive Computation Platform) for computation offline
MSP (Massive Search Platform) for storage and search

50
Q

MetaConnect replaces

A

Multiple FP calls but also MP calls (Kayak getting GoVoyages, etc.)

51
Q

Instant feature for marketing campaigns

A

Can define a campaign in FareXpert which will increase the frequency of the cache refresh if scope<5% of data domain and refresh less the rest

Ludwig (68 decks)

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