Processes of Social Change - SOCIAL INFLUENCE Flashcards
how can social influence influence social change
instead of just individuals’ beliefs and behaviours changing - whole societies can
examples of social change
suffragette movement, civil rights movement, gay rights movement
first step in how minority creates social change
drawing attention to the issue
what does drawing attention to the issue create
cognitive conflict
what is cognitive conflict
new information being brought into discussion that contradicts original beliefs
second step (minority creating social change)
consistency of position
third step (minority creating social change)
deeper processing - people who simply accept it start thinking further
fourth step (minority creating social change)
the augmentation principle
what is the augmentation principle
minorities take risks to further the cause (e.g. woman being killed in suffragette movement trying to pin banner on horse)
step five (minority creating social change)
the snowball effect
what is the snowball effect
people switch from majority position to minority - the message spreads by itself
step six (minority creating social change)
social cryptomnesia occurs
what is social cryptomnesia
people have the memory that change has occurred but some people have no memory of the events leading to that change
