Minority Influence, Moscovici (1969) - SOCIAL INFLUENCE

Question 1

3 points of successful minority influence

Answer 1

consistency, commitment, flexibility

Question 2

what do consistency, commitment and flexibility lead to

Answer 2

conversion of the majority

Question 3

why is consistency essential

Answer 3

groups that have a simple, clear, and consistent message are the most influential (Moscovici et al)

Question 4

why is commitment needed

Answer 4

commitment shows confidence. joining a minority group can be a difficult choice so members should be committed

Question 5

why is flexibility important

Answer 5

flexible negotiation is better at persuading others than just repeating and not listening (Nemeth, 1986)

Question 6

Moscovici (1969) procedure

Answer 6

‘blue slide, green slide’ study
shown 36 slides, asked to state each colour out loud
control group as well as experimental group

Question 7

IV in Moscovici (1969)

Answer 7

confederates answered green in every round first time

second time, they answered green 24 times and blue 12

Question 8

why was a control group needed

Answer 8

to compare results

Question 9

% of control groups responses were green

Answer 9

0.25%

Question 10

% of experimental group’s answers were green when confederates inconsistent

Answer 10

1.25%

Question 11

% of experimental group’s answers were green when confederates consistent

Answer 11

8.2%

Question 12

conclusion of Moscovici

Answer 12

minorities influence majorities, but is more effective when consistent