Operations management within a business environment - Operations management objectives Flashcards

1
Q

define operations management

A

an area of management concerned with designing and controlling the process of production and redesigning business operations in production of goods/services

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2
Q

what are some operations management objectives?

A
  • production targets
  • quality / rejection
  • productivity

these reduce costs+waste and they need to fit with company objectives

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3
Q

what are the factors that influence operational objectives?

A
  • size of business
  • legal status of business
  • legislation
  • competition
  • state of economy
  • government
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4
Q

what is the difference between innovation and invention?

A

invention is making a new products but innovation is changing/improving a product

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5
Q

define market oriented?

A

means a business reacts to what customers want

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6
Q

define product orientated?

A

a business develops a product based on what it is good at doing/making, rather than what the customer wants

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7
Q

how does innovation benefit the business?

A
  • they can increase efficiency/productivity or to enable the business to extend the range or quality of existing products ☞ charge higher prices
  • adding value to products from its competitors and increase the perceived value to customers and market
  • can meet rapidly changing customers or consumer demands/needs
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