business objectives and strategies - SWOT analysis Flashcards
1
Q
what is auditing?
A
allows a business to assess its strengths and weaknesses in relation to its competitors across the whole of a business
2
Q
what is internal auditing?
A
- many businesses employ external organisations to complete these surveys although it is possible for management to do them for their own departments
- the purpose is to provide accurate information about each department and it’s therefore best to use accounting to statistical data wherever it’s possible
3
Q
what is external auditing?
A
looks at the opportunities to the business and the threats which it faces in its external environment
4
Q
what does SWOT stand for?
A
strengths
weaknesses
opportunities
threats