external influences - supply and demand Flashcards
define demand
the amount of a good/service that customers are willing and able to buy at any given price
define supply
the amount of a good/service that sellers are willing and able to sell at any given price
what is the relationship between price and demand?
inverse relationship
as price goes up, demand goes down
what is the relationship between supply and price?
direct relationship
as supply goes up, price also goes up
define equilibrium price
the situation in a market where demand is equal to supply i.e. both parties are happy. in theory, customers can buy what they want and shops have no unsold stock
as demand increases what happens to price and quantity?
price: increases
quantity: increases
as supply increases what happens to price and quantity?
price: decreases
quantity: increases
what does the equilibrium graph look like?
price on y axis
quantity on x axis
demand line goes down
supply line goes up
equilibrium is where they cross
as demand increases what happens to price?
increases
as demand increases what happens to quantity?
increases because demand is higher so suppliers will supply more to sellers
as supply increases what happens to quantity?
increases because there’s more supply
what are the factors of demand?
- price
- income
- Wealth
- Advertising, promotional offers and public relations
- Tastes and fashions
- Demographic changes (i.e. Population)
- Government action
- The price of other products:
Substitutes
Complements
How is supply affected when price goes up?
supply increases
what happens to the supply curve when price goes up and therefore supply too
there is movement up the curve
how is supply affected if price goes down?
supply decreases
what happens to the supply curve when price decreases and therefore supply too?
there is movement down the curve
when cost decreases what happens to supply?
increases
there is an inverse relationship between supply and cost
define cost?
the amount spent by a business making/supplying/buying the product