Customer needs - customers and consumers

Question 1

Difference between customers and consumers?

Answer 1

Customers purchase the product/service and consumers are the people who actually use the product/service

Question 2

How is B2B marketing done?

Answer 2

(Business to business)
Advertise using trade magazines or specialist publications
Personal selling with sales staff e.g. telephone, emails

Question 3

How is B2C marketing done?

Answer 3

(Business to consumer)
Basically all the normal ways e.g TV, social media, websites, radio, magazines