Motivation and Attitude Flashcards

1
Q

Motivation

A

underlying purpose of our actions

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2
Q

Intrinsic motivation

A

internal factors drive behavior. Enjoyment of an activity despite no apparent reward

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3
Q

Extrinsic motivation

A

External factors drive behavior. Motivators include money or prestige.

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4
Q

Instincts

A

Hardwired, fixed behavioral patters. not an urge

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5
Q

Drive theory

A

Drive- an excitatory state produced by a homeostatic disturbance
drives include thirst, hunger, sleepiness

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6
Q

Drive reduction theory

A

motivation comes from a desire to return to homeostasis. Comes from internal factors

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7
Q

Primary drives

A

hunger, thirst, needing to avoid extreme cold

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8
Q

Secondary drives

A

recognition, social prestige, money

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9
Q

Maslow’s Hierarchy of Needs

A

Basic needs at bottom and complex needs at complex. Cannot focus on higher up needs until basic needs are fulfilled

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10
Q

The levels of Maslow’s Hierarchy of Needs

A
Bottom to top:
Physical needs
safety
love and belonging 
esteem/ respect 
self-actualization
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11
Q

Psychological arousal

A

people are motivated to engage in actions that optimize psychological arousal

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12
Q

Yerkes-Dodson law

A

performance at various tasks is optimized at medium levels of arousal

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13
Q

Incentive theory

A

Respond rationally to incentives (external motivation). Reinforcers play an important role

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14
Q

Expectancy-value theory

A

motivation is a reflection of the balance between expectancies (how successful we think we will be at a task ) and values (whether task in question is seen as worthwhile)

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15
Q

Self-determination theory

A

Emphasis placed on intrinsic motivation/ people feel inherently motivated to engage in tasks that they are competent at performing

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16
Q

Opponent process theory

A

if a certain experience initially provokes an intense reaction, the opposite reaction tends to be predominate

17
Q

Attitudes have three components

A

Affective (feelings)
behavior (actions)
cognitive (analytical perceptions)
-behavior must be affected by the “affective” and “cognitive” components

18
Q

Thomas theorem

A

if people define situations as real, those situations have real consequences

19
Q

Cognitive Dissonance theory

A

the discrepancy when a certain attitude or behavior is confronted with conflicting evidence
EX) being a smoker and learning how bad it is for you

20
Q

Elaboration likelihood model

A

Central route of processing- rational decisions based on advantages and disadvantages of choices
Peripheral route of precessing- superficial decisions based on gut reactions and surface level traits (less stable)

21
Q

Social cognitive theory

A

modeling desired attitudes and behaviors can be a strong method of changing attitudes. Established social norms are also a very powerful persuasion