MIL: Responsible Use of Media Flashcards
➢ American micro-blogging and social networking services in which users can post and interact with messages known as “tweets”
➢ Currently rebranding to “X”
➢ Registered users can post texts, images, and videos
➢ American online video sharing platform
➢ Headquartered in San Bruno, California
➢ Launched on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim
➢ Owned by Google and is the second most visited website after Google search
➢ Has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos each day
Youtube
➢ American, social media and networking services based in Menlo Park, California
➢ Owned by American technology giant Meta Platform
➢ Created in 2004 by Mark Zuckerberg with fellow Harvard college students and roommates
➢ Named derived from the face book directories given to
American university students
➢ American photo and video sharing social networking services owned by Facebook Inc. Media Platform (founded by Kevin Systrom and Mike Krieger in 2010
and acquired by Facebook in 2012)
➢ App allows users to upload media that can be edited with filters
➢ Organized by hashtags and be associated with a location – via geographical tagging
➢ #, @, -, ; (Folksonomy)
➢ Multimedia messaging app developed by Snap Inc. originally Snapchat inc.
➢ Pictures and messages and usually only available for a short time before they become inaccessible to their recipients
➢ Allow users to store photos in a password-protected area called “my eyes only”
➢ Created by Evan Spiegel, Bobby Murphy, and Reggie Brown,[6] former students at Stanford University.
Snapchat
MediaTypes. Any type of printed material using words or photos.
Print Media
Print Examples. Publication printed on paper and issued regularly, usually once a day.
> Often typed in black ink with a white or gray background.
> 2 types: Broadcast newspaper & Tabloids
Newspapers
Newspapers. BIGGER IN SIZE
o 15’ wide and 20’
or more (22.5 to be exact in
PH)
o Headline on front page
o Editorial, entertainment, crossword puzzles, advertisements, lifestyle, sports, obituaries, classified ads
o More serious and its coverage
is not only for crime
Broadsheet
Newspapers. SMALLER IN SIZE
o Its headlines are more on
crime/entertainment
Tabloids
Print Examples. Covers a definite type of genre; ISSUED MONTHLY
> More expensive than newspaper. Contains articles, stories, and poems.
Magazines
Print Examples. Most TRADITIONAL or old way of advertisement.
> Sends information on a specific person.
> Direct marketing
Direct Mail
Print Examples. Written or printed work consisting of pages glued or sewn together along one side and bound in cover.
Textbook/Book
Print Examples. Can be bifold, trifold, quarter fold.
> Colored, brief, and detailed
> About a product or service
Brochure/Booklet
Print Examples. Bulletin, issued PERIODICALLY to the members of a society, business, or organization.
> Important updates
> Given to every members of the
organization
Newsletter
Print Examples. High visibility outdoor advertisements, especially those places in high-traffic highways or busy subway stations
Outdoor Advertising
