Management and Marketing Flashcards
Indispensable Chinese words and phrases to apply to management and marketing situations.
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board of management
董事会管理
dǒng shì huì guǎn lǐ
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member of the board
董事会成员
dǒng shì huì chéng yuán
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board of directors
董事会
dǒng shì huì
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commercial manager
商务经理
shāng wù jīng lǐ
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plant manager
工厂经理
gōng chǎng jīng lǐ
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finance manager
财务经理
cái wù jīng lǐ
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managing director
常务董事
cháng wù dǒng shì
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district manager
区域经理
qū yù jīng lǐ
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manager
经理
jīng lǐ
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account manager
客户经理
kè hù jīng lǐ
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key accounts manager
关键客户经理
guān jiàn kè hù jīng lǐ
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management report
管理报告
guǎn lǐ bào gào
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area manager
区域经理
qū yù jīng lǐ
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product manager
产品经理
chǎn pǐn jīng lǐ
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sales manager
销售经理
xiāo shòu jīng lǐ
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secretary of the board
董事会秘书
dǒng shì huì mì shū
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top management
高层管理人员
gāo céng guǎn lǐ rén yuán
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inventory management
库存管理
kù cún guǎn lǐ
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project management
项目管理
xiàng mù guǎn lǐ
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cash management
现金管理
xiàn jīn guǎn lǐ
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business proceedings
商业诉讼
shāng yè sù sòng
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proposal
建议
jiàn yì
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executive secretary
行政秘书
xíng zhèng mì shū
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management company
管理公司
guǎn lǐ gōng sī
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buyout
买断
mǎi duàn
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decision-making
决策
jué cè
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business unit
业务部门
yè wù bù mén
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middle management
中层管理
zhōng céng guǎn lǐ
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advertisement
公告，告示
gōng gào ，gào shì
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market survey
市场调查
shì chǎng diào chá
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test market
测试市场
cè shì shì chǎng
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consumer profile
消费者简介
xiāo fèi zhě jiǎn jiè
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advertising campaign
广告战
guǎng gào zhàn
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marketing intelligence
营销情报
yíng xiāo qíng bào
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market research
市场调研
shì chǎng diào yán
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trademark
商标
shāng biāo
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distributor’s own brand
经销商自己的品牌
jīng xiāo shāng zì jǐ de pǐn pái
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registered trademark
注册商标
zhù cè shāng biāo
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promotional offer
促销活动
cù xiāo huó dòng
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sales promotion
促销
cù xiāo
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advertising
广告
guǎng gào
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point of sale advertising
销售点广告
xiāo shòu diǎn guǎng gào
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sales network
销售网络
xiāo shòu wǎng luò
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resale
转售
zhuǎn shòu
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branch
分部
fèn bù
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market trends
市场趋势
shì chǎng qū shì
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market channels
市场渠道
shì chǎng qú dào
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purchasing patterns
采购模式
cǎi gòu mó shì
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to break into the market
打入市场
dǎ rù shì chǎng
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spot market
现货市场
xiàn huò shì chǎng
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brand image
品牌形象
pǐn pái xíng xiàng
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country image
国家形象
guó jiā xíng xiàng
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retailer
零售商
líng shòu shāng
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hypermarket
大卖场
dà mài chǎng
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mark up
标记
biāo jì
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sampling
抽样
chōu yàng
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sales representative
销售代表
xiāo shòu dài biǎo
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sales commission
回扣
huí kòu
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reduction, discount
减少折扣
jiǎn shǎo zhé kòu
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installment sale
分期付款销售
fēn qī fù kuǎn xiāo shòu
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cash sale
现金出售
xiàn jīn chū shòu
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consignment sale
寄售
jì shòu
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exclusivity
排他性
pái tā xìng
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commission fee
佣金
yōng jīn
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major retail outlets
主要的零售商店
zhǔ yào de líng shòu shāng diàn
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user
用户
yòng hù
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end-user
终端用户
zhōng duān yòng hù
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after-sales
售后
shòu hòu fú wù
