Gerencia y Mercadotecnia Flashcards

Palabras para ayudarte a manejar tu equipo y mercadear tus productos en inglés.

1
Q

el comité de dirección

A

board of management

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2
Q

el consejero

A

member of the board

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3
Q

el consejo de administración

A

board of directors

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4
Q

el director commercial

A

commercial manager

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5
Q

el director de fábrica

A

plant manager

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6
Q

el director financiero

A

finance manager

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7
Q

el director gerente

A

managing director

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8
Q

el director regional

A

district manager

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9
Q

el ejecutivo (de una empresa)

A

executive (of a company)

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10
Q

el gerente, el director

A

manager

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11
Q

el gestor de cuentas

A

account manager

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12
Q

el gestor de grandes cuentas

A

key accounts manager

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13
Q

el informe de gestión

A

management report

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14
Q

el jefe, la jefa de área

A

area manager

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15
Q

el jefe, la jefa de producto

A

product manager

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16
Q

el jefe, la jefa de ventas

A

sales manager

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17
Q

el secretario del consejo

A

secretary of the board

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18
Q

la alta dirección

A

top management

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19
Q

la gestión de existencias

A

inventory management

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20
Q

la gestión de proyectos

A

project management

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21
Q

la gestión de tesorería

A

cash management

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22
Q

la práctica de negocios

A

business proceedings

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23
Q

la propuesta

A

proposal

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24
Q

la secretaria de dirección

A

executive secretary

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25
Q

la sociedad gestora

A

management company

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26
Q

la toma de control

A

buyout

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27
Q

la toma de decisiones

A

decision-making

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28
Q

la unidad de negocio

A

business unit

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29
Q

los mandos intermedios

A

middle management

30
Q

(artículos de) marca

A

brand, brand-name

31
Q

el anuncio (la publicidad)

A

advertisement

32
Q

el estudio de mercado

A

market survey

33
Q

el mercado de prueba

A

test market

34
Q

el perfil del consumidor

A

consumer profile

35
Q

la campaña publicitaria

A

advertising campaign

36
Q

la información comercial

A

marketing intelligence

37
Q

la investigación de mercados

A

market research

38
Q

la marca comercial

A

trademark

39
Q

la marca del distribuidor

A

distributor’s own brand

40
Q

la marca registrada

A

registered trademark

41
Q

la oferta promocional

A

promotional offer

42
Q

la promoción de ventas

A

sales promotion

43
Q

la publicidad

A

advertising

44
Q

la publicidad en punto de venta

A

point of sale advertising

45
Q

la red de ventas

A

sales network

46
Q

la reventa

A

resale

47
Q

la sucursal

A

branch

48
Q

las tendencias del mercado

A

market trends

49
Q

los canales de distribución

A

market channels

50
Q

los hábitos de compra

A

purchasing patterns

51
Q

penetrar el mercado

A

to break into the market

52
Q

el mercado de contado

A

spot market

53
Q

la imagen de marca

A

brand image

54
Q

la imagen del país

A

country image

55
Q

el detallista, el minorista

A

retailer

56
Q

el hipermercado

A

hypermarket

57
Q

el margen comercial

A

mark up

58
Q

el muestreo

A

sampling

59
Q

el representante de ventas

A

sales representative

60
Q

el usuario

A

user

61
Q

el usuario final

A

end-user

62
Q

la comisión sobre ventas

A

sales commission

63
Q

la posventa

A

after-sales

64
Q

la rebaja

A

reduction, discount

65
Q

la venta a plazos

A

installment sale

66
Q

la venta al contado

A

cash sale

67
Q

la venta al detalle

A

retail

68
Q

la venta al por menor

A

retail sale

69
Q

la venta en consignación

A

consignment sale

70
Q

la venta en exclusiva

A

exclusivity

71
Q

las comisiones, la comisión

A

commission fee

72
Q

las grandes superficies

A

major retail outlets