Lecture 7- Community Engagement and communication regarding public health Flashcards
What is community engagement
Process of enabling conversations and building relationships between people who have a role or interest in an issue in their community
What are 3 barriers to increasing levels of community participation
Limited time, restricted budgets for specific activities, differing social status between stakeholders
What are effective CE approaches
Inclusive (pro and anti), variety methods of engagement, participatory planning (what the focus is), communication
Costs of Community engagement
Time consuming and quality of services
Benefits of CE
Sustainability, resilience, impact , effectiveness, financial, welfare, influencers
Sustainability and CE
Can make communities feel responsible for initiatives and justified in demanding government action, avoiding dependency on external agencies and mobilizing resources, such as local veterinary capacity
Resilience CE
Helps the community become practiced at evaluating their impact and evolving their intervention in response to learning
Impact CE
Can improve perceived and actual impact on an intervention by ensuring focus on the problems of greatest concern to the community and building their motivation and enthusiasm to see those problems solved
Effectiveness CE
Improve effectiveness of intervention because communities understand their local dynamics and human behavior relating to issues better than outsiders
Financial CE
CE can reduce costs by encouraging and enabling full community action and support; full community action will only occur with full participation; the more efforts made to engage people, the more action will occur in response
Welfare CE
CE can positively impact the lifetime experience and welfare of animals because communities are present in the long term, as opposed to the temporary interventions of outside agencies
Influencers CE
In many communities, people are already playing an important but informal role in solving issues, harnessing the influence to support interventions can be very effective, while excluding them may lead to conflicting messages for community
different levels of community participation
Non-participation/passive, co-option, compliance and informing, consultation, cooperation, co-learning
Non-participation/passive
No members of community are aware or involved.
Co-option
Token representatives chosen but have no real input or power
Compliance and informing
Tasks assigned with incentives, with outsiders deciding the agenda and directing the process
Consultation
Local opinions are sought, with outsides analyzing and deciding on a course of action
Cooperation
Local people work together with outsiders to determine priorities, with the responsibility for directing the process remaining with outsiders
Co-learning
Local people and outsiders share their knowledge to create a new understanding and work together to form action plans with outsider facilitation or local people represent several stakeholders set their own agenda and mobilize to carry it out in the absence of outside initiators or facilitators
What is the following level of participation in this example: municipal vet office informs the ward representative that they will be arriving on a particular day to provide two hours of rabies vaccination for dogs brought to the ward office by their owners; ward representative must advertise that this service will be available to the local dog owners
Co-option
What is the following level of participation in this example: NGO staff create and distribute flyers promoting good dog care at markets, bus stops and other places in community where people are gathered
Non-participation/passive
What level of participation is the following example: a local NGO pays a facilitator to run focus groups with local dog owners to learn why they think some dogs are abandoned. The facilitator synthesizes the focus group transcripts, which are used by the NGO to select the services they will provide through their DPM intervention
Consultation
NGO offers to sterilize and vaccinate community dogs, but community members will need to help catch and handle the dogs as well as provide regular food, water, and monitoring following surgery
Compliance and informing
What is the following level of participation: local vet association notes an increase in dog rabies cases and asks NGO to help them design a public relations campaign to increase the uptake of annual rabies vaccination at veterinary clinics
Cooperation