Implicit Motives Flashcards
what are impicit needs?
enduring, non conscious needs that motivate behavior toward attaining social incentives
what is an acquired need (aka a social need)
grow out of socialization history that activated emotional responses to social situations
your brain assesses what situations are more positive and which are more negative
what is the acquired needs theory?
achievement, power, and afiliation
themes of achievement
competition with a standard of excellence
themes of power
having an impact on others
themes of afiliation
establishing, maintaining, or restoring positive relations with others
what is the thematic apperception test (TAT)?
identifies needs for achievement, power and affiliation through writing stories about an image
why is picture content important in the TAT?
the stimulus strength or pull, which is the average amount of imagery for a particular motive that is elicited by a picture cue
the repetition and diversity of images is also important
what is the social comparison theory?
when we really want to know how good we are at something we compare ourselves to people similar to us
the need for achievement is characterized be:
-strong desire to excel
-external factor or competition driven
-prefer moderate chance of success
-like to work alone or with other achievers
- like consistent feedback
what is the difference between need for competence and achievement?
achievement involved external validation of competence
the need for competence is innate whereas the the need for achievement is learned
the need for achievement varies over….. and by….
lifetime….context/domain
the need for power is characterized by…
-desire for impact, control, and influence over others
-usually in places of leadership
-motivated by competition
- likes status and recognition
-prestige possesions
what are prestige posessions?
things like fancy cars or other things that reflect high status
in what ways can power come out in relationships
abusive relationships etc.
