Globalisation and identity Flashcards
What did Giddens say about Globalisation and Identity?
Giddens (1990)
“Globalisation is the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa”
Giddens (1990)
“Globalisation is the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa”
Key influence in most communities. We are shaped by the forces of globalisation.
What are the characteristics of Globalisation?
Characteristics of globalisation: interconnectedness, rise in technology, time-space compression, rise in the global village, glocalisation, migration, spread of different cultures around the world.
How did O’Byrne in 2015 note that the connections of Globalisation are caused?
- Economic
- Political
- Cultural
Define Glocalisation
There is a continuing process of the global influencing the local. The macro affects the micro. This process is known as glocalisation and is eroding individual local communities which are being taken over by sweeping global influences.
What was Ray’s view in 2007 of Globalisation?
Ray (2007) argues that globalisation creates a complex, fluid world and confronts established identities, such as social class, gender, ethnicity with the emergence of new multiple, hybrid identities.
What was Bauman’s 2012 view of Globalisation on Identity?
Bauman (2012) notes that globalisation undermines a strong sense of identity. In a globalised world, we are characterised by ‘unstable identities’. In the past our identity was clear, however globalisation has made this more complex and the rapid social changes can undermine it, for example, you may work to create an identity through occupation, only for that job to be taken away due to the rise in technology that has now taken the pace of your job. “In our fluid world, committing oneself to a single identity for life, or even… a very long time to come, is a risky business. Identities are for wearing and showing, not for storing and keeping” – This is possible through technology and identifying with individuals who share similar consumer trends.
Klien in 2000 wrote about brands, Identity and Globalisation. What did she/he write?
Klein (2000): Brands such as McDonalds and Coca-Cola can undermine local identities. However, from these emerge new identities which are anti-globalisation and that are opposed to the power of global corporations.
How do we respond to the growth of globalisation?
Increase choice in creation of identity?
Hall (1992) notes that the growth of globalisation has meant that we are no longer tied to our identities that we used to be, and we are now able to choose our identity through a range of global culture – Hall called this ‘the supermarket effect’. This is happening quite significantly to ethnic identities with the rise of hybrid identities.
How do we respond to the growth of globalisation?
As opposition/defence
Also through defence against a sense of threat to their identity as Pilkington (2002) notes with the emergence of ‘Little Englanders’. This group attempts to reinforce narrow forms of British national identity, such as being opposed to mass immigration, being a member of the EU etc with the idea of discouraging multiculturalism or anything to support the influence of others cultures.
What are the ten key ways that globalisation influences the creation of our identity?
- Global travel has exposed us to new cultural experiences which can influence our identity
- Globalised popular culture provides more choice of lifestyles and images from which to construct identities
- Declining influence of traditional, established youth cultures
- Growing risk and uncertainty leads to identities becoming more unstable and fluid
- Rise in hybrid and pick n mix identities
- Work becomes insecure as a source of identity as manufacturing jobs move to cheaper parts of the world
- Global migration and diasporas leads to the rise in diversity and therefore influences the creation of identities
- Global culture dilutes/weakens national cultures and national identities.
- Internet and media enable instant consumerism and provides access to other cultures from which we can construct our identities
- Globalised media provides choice
The postmodernist idea that we can freely choose our Identity through pick n mix and free choice of Leisure activities is what?
The postmodernist idea that we can freely choose our identity through pick n mix and free choice of leisure activities is over exaggerated.
PRODUCTION, CONSUMPTION, LEISURE, GLOBALISATION
Jenkins (2008) notes that identity remains rooted in social membership…
Continue this sentence
Jenkins (2008) notes that identity remains rooted in social membership and heavily linked to social groups, such as class, gender, ethnicity and so on and is not something that can be changed at will.
PRODUCTION, CONSUMPTION, LEISURE, GLOBALISATION
Bradley (1995) notes that social inequalities are still important. What else does Bradley note?
Bradley (1995) notes that social inequalities are still important, such as class and gender although he does acknowledge that they are not as strong as they were in the past. Bradley acknowledges that there is choice and that people now have more choice to choose their leisure activity and identity, but she still believes that these choices are actually construed.
Whilst traditional identities are important, globalisation and ‘glocalisation’ are opening up access to a wide range of consumer goods, symbols, ideas, culture and lifestyles than ever before.
What does this lead to?
Whilst traditional identities are important, globalisation and ‘glocalisation’ are opening up access to a wide range of consumer goods, symbols, ideas, culture and lifestyles than ever before. This leads to new hybrid identities leading to a more fluid, changeable and uncertain identities than ever before opening up access to a wide range of consumer goods, symbols, ideas, culture and lifestyles than ever before. This leads to new hybrid identities leading to a more fluid, changeable and uncertain identities than ever before.
