Global culture Flashcards
How has Globalisation affected Cultural Diversity?
The growth of globalisation has undermined national and local cultures. Cultural diversity has been eroded and the differences between cultures has become less and less over the past 30 years. Globalisation has had a profound influence on how we live our cultural lives. Globalisation has led to the growth of a global culture.
Define Globalisation
Globalisation: The growing inter-connectedness of societies across the world in terms of culture, consumption, values, attitudes and economics.
Define Global Culture
Global Culture: cultural products, norms, values, attitudes and ways of life in different countries around the world have become more alike.
International tourism, the internet and the international division of labour means what for the global economy.
International tourism, the internet and the international division of labour where the whole world is economically interconnected and interdependent on each other. This is true with Apple’s I-phone which is made in various parts of the world and then sold globally.
As exampled by the failing supply chains due to labour restrictions from Covid and physical restrictions by the invasion of Ukraine.
What did Flew in 2002 suggest about the emergence of new Media Technologies on Global Culture
Flew (2002) suggests that the emergence of new media technologies, such as satellite tv and the internet have played an important role in the development of a global popular culture.
What does a Globalised Culture mean for different Societies?
A globalised culture means that everybody experiences the same cultural and consumer products and they have become part of the ways of life in many different societies.
What did Ritzer note in 2013 about Globalisation and American fast food outlets?
Ritzer (2013) notes that American fast food outlets operate on a global scale, promoting a global standardised culture along with consumer lifestyles and culture associated with them.
What is the expansion of McDonalds providing evidence for in terms of Globalisation?
McDonalds: 33,000 restaurants in 119 countries (2012) – This is evidence that globalisation is declining local cultures in relation to food.
The digitization of TV, music, films through the internet has meant that media-based culture industries operate in a global marketplace. What does this digital world do?
- Breaks down the distinctions between high and popular culture.
- Breaks down the cultural distance between countries, such as Who Wants to be a Millionaire which is televised in 120 countries, The Weakest Link in 60 countries.
- Takes popular culture out of particular nation states and spreads these cultural products across the world.
- Influences our identities and lifestyles through media and advertising.
- Erodes local and national cultures due to the standardisation of global products.
Define Cultural Homogenisation.
Cultural homogenisation: The process of cultures of different countries becoming more alike and merging into one uniform culture. This is influences by the globalisation of media, music, films, phones, food, fashion (designer labels). It is now argued that we can identify a more with a homogenised global culture than of national or local cultures.
What did Marsh and Keating say in 2006 about the Globalisation of British people?
Marsh & Keating (2006) British are increasingly globalised people. We will travel far and wide, we consume foods that come from different European or American countries, we drive the same cars as other countries, we consume global media. This demonstrates the erosion of a distinct British culture and the influence of globalisation on our identities.
A positive view of Globalisation
Provides us with choice in how we want to construct our identities.
Improves communication globally which benefits individuals
A negative view of Globalisation
Culturally, globalisation is harmful as it erodes national and local cultures due to mass culture dominating, such as McDonald’s, Coca Cola etc.
Economically, globalisation can make people in poorer countries more vulnerable to poverty as they are not producing.
