corporate culture

Question 1

define corporate culture

Answer 1

the shared values and beliefs of people within a business organisation. a positive culture can take years to develop, but a negative culture can overtake a business in days.

Question 2

the importance of corporate culture

Answer 2

productivity improvement, high standards of quality in goods and services, employee engagement.

Question 3

benefits of corporate culture

Answer 3

better staff retention rates, attractiveness to potential employees, greater productivity leading to greater success.

Question 4

official corporate culture

Answer 4

a set of values and beliefs that the business wants to present to the public as its own. often slogans and logos are developed to represent official corporate culture

Question 5

real corporate culture

Answer 5

what actually prevails in a business. can bee seen through the relationships and interactions between people.