Chapter 7 Flashcards
is what your brain does with information, including understanding it, organizing it, analyzing it, and communicating it. is all about knowledge and what you do with it.
Cognition
a mental representation of a category of similar things, actions, or people.are the most basic building blocks of thinking, the pieces that you use to string together thoughts.
Concepts
the most typical or best example within a concept.something we imagine, rather than some specific thing we have actually encountered
prototype
or a formula-like method of problem solving.a method of problem solving based entirely on logic and rationality
Algorithm
An educated guess or rule-of-thumb method of problem solving.
heuristic
the limits you place on your approach to problem solving based on what has worked in the past.
Mental set
a tendency to prefer information that confirms what you thought in the first place.
confirmation bias
the particular way a question or problem is presented, which can influence how you respond to it
framing
is an educated guess based on similarity to a prototype. we tend to draw conclusions about people or things based on how closely they resemble a “textbook case” of a certain category
Representativeness heuristic
is an educated guess based on the information that most quickly and easily comes to mind
availability heuristic
is an educated guess in which the starting point has a strong influence on the conclusion you ultimately reach.
anchoring heuristic
is an educated guess in which the worth of something is strongly influenced by how you feel toward it
affect heuristic
predicting how you will feel about the outcomes of your decisions.
Affective forecasting
thinking about something in only the way it is most typically used, rather than other possible uses.
Functional fixedness
is your ability to communicate with others using words or other symbols combined and arranged according to rules.
Language