Amazon Pinpoint | Product Details Flashcards
Who owns the data in Amazon Pinpoint?
Product Details
Amazon Pinpoint | Mobile Services
Customers own their data in Amazon Pinpoint. Amazon Web Services does not own or monetize the data customers collect, and does not share it with third parties. We may use the data to improve the service, monitor the health of the service, and provide technical support to you. As with any other AWS service, customers are responsible for how they use the tools we provide; this responsibility includes providing any necessary notice or opt-outs to end users and complying with applicable law.
What services and tools does Amazon Pinpoint provide?
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Amazon Pinpoint | Mobile Services
Amazon Pinpoint includes a console designed for marketers and developers to use. The console provides capabilities to configure communication channels, manage audiences and segmentation, manage and run campaigns, create and manage message templates, create and manage engagement schedules and analyze user engagement. Standard analytics includes: active users, user activities, sessions, user retention, campaign efficacy and user channel engagement metrics. You can create custom analytics to integrate custom attributes and drive analytics for sales conversion, funnel reporting, product adoption by segment and any other metric required to support the business.
I already use Amazon SNS or Amazon SES. What do I gain by switching to Amazon Pinpoint?
Product Details
Amazon Pinpoint | Mobile Services
In typical Amazon SNS and Amazon SES use cases, you have to set up your application to manage each message’s audience, content, and delivery schedule. These same features are built in to Amazon Pinpoint. With Amazon Pinpoint, you can create message templates, delivery schedules, highly-targeted segments, and full campaigns.
What data does Amazon Pinpoint store without using SDKs and instrumentation?
Product Details
Amazon Pinpoint | Mobile Services
Amazon Pinpoint can store four different types of data:
Configuration Data from which Amazon Pinpoint services are provided their rules of engagement. This includes:
Communication. Communication channels can be configured with restrictions per channel or across channels e.g. maximum number of messages a user can receive per day, maximum messages a user can receive for a campaign and quiet times. There are also channel specific configurations e.g. Mobile Push Notification Abbreviated Numbers, SMS Short Codes, Email Dedicated IP Addresses, permitted message types and lengths configured per channel.
Campaign. There are different types of campaigns. Scheduled campaigns include schedules, frequency, segments, holdouts, message templates and A/B tests. Event-based campaigns also include trigger or event rules to replace schedules.
Segmentation. That can be defined through a set of filters driven off user and user engagement data, or they can be defined through data imports and ingested as lists from files extracted from external systems.
Scheduling Configuration. Scheduling is primarily assigned to campaign-based engagement and defines the frequency and precise time of sending messages.
Custom Attributes Configuration. Defines custom attributes and events that applications can capture and return to Amazon Pinpoint Engagement Data.
User Data which provides Amazon Pinpoint with endpoint information for sending messages across any channel, device or application. User data is extensible, but includes the following per channel:
Mobile Push Notifications. This includes userID, appID, appVersion, DeviceID, DeviceModel, DeviceModelVersion, Device OS, OS version, lastTimezone, lastCity, lastCountry, lastLatitude, lastLongitude, lastPostalCode, lastRegion.
SMS. Number.
Email. PrimaryWorkEmailAddress, SecondaryWorkEmailAddress, PrimaryPersonalEmailAddress, SecondaryPersonalEmailAddress.
User data can also include:
External User Identifiers. Which map users to the IDs in external systems.
Custom Attributes. Users can add custom attributes to associate various data that is customized to their utilization of Amazon Pinpoint.
User Engagement Data which includes default data per channel as well as custom data attributes when configured. Data per channel includes:
External Data can include any user, segmentation and analytics data.
What are the options for capturing custom application events?
Product Details
Amazon Pinpoint | Mobile Services
You can either use the Mobile SDK within your mobile application to send custom events and attributes for Mobile Push Notifications, or use the Amazon Pinpoint REST API to send events programmatically from any application.
Does Amazon Pinpoint support cross-device/application identity management?
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Amazon Pinpoint | Mobile Services
Yes. This is captured under User ID.
What OS versions does Amazon Pinpoint support for Mobile Push Notifications?
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Amazon Pinpoint | Mobile Services
The iOS SDK supports apps running on iOS 7.0 and higher. The Android SDK supports apps running on Android 2.3.3 and higher.
For mobile push notifications is data cached when a user’s device is offline?
Product Details
Amazon Pinpoint | Mobile Services
Yes, when using the AWS Mobile SDK, data is cached on the user’s device and is uploaded when a network connection is next established.
