Amazon Pinpoint | Analytics Flashcards
Are network channels optimized when sending events via the SDK?
Analytics
Amazon Pinpoint | Mobile Services
Yes, the events are batched, and sent once per minute. You can also specify the transport to send the events: cellular and Wi-Fi, or Wi-Fi only.
How are metrics calculated for the same user using multiple devices?
Analytics
Amazon Pinpoint | Mobile Services
A user with the same app on two devices, such as an iPhone and an iPad, is counted as two users.
How is a “session” defined?
Analytics
Amazon Pinpoint | Mobile Services
A session is one use of an app by the user. A session begins when an app is launched (or brought to the foreground), and ends when the app is terminated (or goes to the background). To accommodate for brief interruptions, like a text message, an inactivity period of up to 5 seconds is not counted as a new session. Total daily sessions shows the number of sessions your app has each day. Average sessions per daily active user shows the mean number of sessions per user per day.
When an app goes to the background does its session end?
Analytics
Amazon Pinpoint | Mobile Services
Yes, the session ends. When the app comes to the foreground, a new session begins.
How are daily and weekly retention defined?
Analytics
Amazon Pinpoint | Mobile Services
Daily retention is measured by determining the number of users that first used your app on a specific day, came back and used your app in the next 7 days (7-day retention), fourteen days (14-day retention), and thirty days (30-day retention).
How is sticky factor calculated in the User Engagement tab?
Analytics
Amazon Pinpoint | Mobile Services
Sticky factor is calculated by dividing DAU by MAU. It is the fraction of monthly users using the app on a particular day. For example, if an app has 100K DAU and 300K MAU its sticky factor is .33. A high sticky factor can indicate strong engagement, appeal, and potential monetization opportunities.
