Amazon Pinpoint | General Flashcards
What is Amazon Pinpoint?
General
Amazon Pinpoint | Mobile Services
Amazon Pinpoint is AWS’s Digital User Engagement Service that enables AWS customers to effectively communicate with their end users and measure user engagement across multiple channels including email, Text Messaging (SMS) and Mobile Push Notifications.
Amazon Pinpoint also provides tools that enables audience management and segmentation, campaign management, scheduling, template management, A/B testing, analytics and data integration. It captures data to track deliverability as well as usage and messaging analytics covering a range of dimensions including user, channels and custom attributes.
Amazon Pinpoint is built on a service-based architecture. Developers can extend their applications and backend services in various ways, including: sending messages directly from their applications via the Amazon Pinpoint channels (Email, SMS and Mobile Push), accessing segmentation data to alter their application behavior for segments of users, create and run campaigns directly from their applications, and access deliverability and analytics data to improve the user engagement of their applications.The system empowers customers to send the right message, to the right audience, at the right time and on the most effective channel.
How will developers benefit from Amazon Pinpoint?
General
Amazon Pinpoint | Mobile Services
Amazon Pinpoint offers developers a single API layer, CLI support and client side SDK support to be able to extend the communication channels through which their applications engage users. These channels include: email, SMS Text Messaging and Mobile Push Notifications. Amazon Pinpoint also provides developers with an analytics system that tracks app user behavior and user engagement. With this service, developers can learn how each user prefers to engage and can personalize their end-user’s experience to increase the value of the developer’s applications.
Amazon Pinpoint also helps developers address multiple messaging use-cases such direct or transactional messaging, targeted or campaign messaging and event-based messaging. Integrating and enabling all their end-user engagement channels via Amazon Pinpoint, developers can create a 360-degree view of user engagement across all customer touch points.
How will marketers benefit from Amazon Pinpoint?
General
Amazon Pinpoint | Mobile Services
Amazon Pinpoint allows Marketers to create and execute a unified messaging strategy across all engagement channels relevant to their end-users. Pinpoint includes tools and services to let marketers analyze and engage users directly. The console provides marketers with campaign management tools to create, run and manage multichannel campaigns across their applications, user-base and devices. Campaigns can be scheduled or triggered on user changes and actions. Users and devices can also be grouped through flexibly defined segments which can be used to determine campaign audiences. Marketers can also leverage the multi channel templating support to personalize end-user messaging and campaign optimization features such as A/B testing, holdout testing and message caps. Marketers can also measure messaging effectiveness using Pinpoint analytics to understand the impact on user behavior.
How will enterprises benefit from Amazon Pinpoint?
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Amazon Pinpoint | Mobile Services
Enterprises can use Amazon Pinpoint as their Digital User Engagement Service. They can free developers from having to individually integrate different communication channels into their applications and instead focus on leveraging Pinpoint to learn how their end-users and customers are engaging with their applications. It enables them to measure and improve their technology investments by measuring how engaged their digital customers are across all functions of their enterprise.
Why should I use Amazon Pinpoint to run and manage my campaigns?
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Amazon Pinpoint | Mobile Services
Amazon Pinpoint makes it easy to run targeted campaigns and drive user engagement of applications using different channels: email, SMS and mobile push notifications. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
Amazon Pinpoint is built to scale, enabling you to collect and process billions of events per day, and send billions of targeted messages to your users.
Marketers can send targeted messages and calls to action when changes occur in their organizations or in a user’s circumstances, like a new product launch to a change in a user’s locale
If I use another campaign management service how does Amazon Pinpoint help me?
General
Amazon Pinpoint | Mobile Services
Amazon Pinpoint’s architecture is services based. Companies can choose which services to use and integrate with their existing systems and processes. Amazon Pinpoint’s core services include: engagement analytics, communication channels, deliverability metrics, audience management and segmentation, template management, and campaign management.
The platform also supports data integration services to extend Amazon Pinpoint analytics and segmentation data from external data sources such as S3, as well as data exports to feed external marketing systems via Kinesis Event Streams.
How much does Amazon Pinpoint cost?
General
Amazon Pinpoint | Mobile Services
Amazon Pinpoint has no upfront costs, no minimum charges, and no subscription fees. You pay only for what you use. Visit the Amazon Pinpoint pricing page for more details.
