3.1 Digital communication Flashcards
what is digital revolution?
new media
extension and development of existing media
new platforms
give an example of the extension of existing media: (digital revolution)
Tv -> on demand
Newspaper -> news sites/apps
give an example of new media: (digital revolution)
Snapchat, Instagram, Facebook messenger
Give examples of new platforms: (digital revolution)
smartphones, tablets, apps
what does the term global village mean?
we can communicate instantly with anyone, anywhere at any time this results in the shrinking of time and space
what does a global village allow us to do?
create, maintain and develop relationships by finding others with similar interests
what did carter find when studying cybercity (2005)? (Global Village)
people put as much effort into online relationships as they did offline.
online relationships were often extended by users meeting in person and having real life relationships
what is meant by the term virtual community?
a social network of people who create a virtual online community
is a virtual community real or not real?
can be both
what can a virtual community do?
cross geographical, social and political lines
what can a virtual community include?
message boards, chat rooms, forums, virtual worlds
give an example of a virtual community:
second life
what did Boellstorff find in the study of second life? (virtual community)
people could buy and sell property, trade goods, form friendships and relationships (they could create another life)
what is a digital social network?
an online social network that can be based on family, friendship, interests, work, religion
give an example of a work related digital social network:
what do work related digital social networks allow for?
finding work, headhunted for jobs, applying for jobs
who are at significant disadvantage regarding work related digital social networks?
those without internet access
In castells network society study what is society said to be more based upon?
information rather than products
what did castells say those with internet access and information do?
form social networks, to find work, get better jobs and higher status
what did castells say work related social networks do?
diffuse power at the top e.g. the old boy network, but they exclude those without relevant info e.g. tradesmen
where is social capital derived from?
who you know
what is media convergence?
all forms of media on one device e.g. smart phone don’t need multiple devices like video players and stereos
convergence of social media platforms - sharing pictures across instagram, facebook
how has media convergence led to the convergence of cultural ideas and economic markets?
targeted adverts
what is the Marxist view of media convergence?
developed first in the west so western pro capitalist ideas spread and dominate
what is the postmodernist view of media convergence?
much more individualised we can set our devices and platforms up exactly as we want
What is meant by the term big data?
the data big companies such as google collect and analyse about us, on our searches, transactions and communications
how is big data used?
passed on to governments
sold to advertisers to use in targeting adverts
why is big data difficult to analyse?
its volume - so much of it
peak data times (new year)
what your looking for?
what is social media?
any digital platform for making and developing social networks e.g. facebook, twitter, snapchat, instagram
how many facebook users are there in the uk? (2014)
31 million
what are the fastest growing social media platforms? (2014)
instagram and pinterest
how many twitter users are there in the uk? (2014)
15 million
