3 - The Marketing Mix

Question 1

What Is The Marketing Mix?
(3 Points)

Answer 1

~ Factors firms need to consider when marketing a product.

~ Tactics to increase sales.

~ In an integrated marketing mix, the 7Ps need to work together, if not revenue could decrease from the product.

Question 2

What Are The 7Ps Of The Marketing Mix?

Answer 2

~ Product.

~ Price.

~ Promotion.

~ Place.

~ People.

~ Physical environment.

~ Process.