3 - An Integrated Marketing System

Question 1

What Is An Integrated Marketing Mix?
(2 Points)

Answer 1

~ How the 7Ps complement each other, when marketing a product.

~ If one element isn’t right it effects the entire marketing process.

Question 2

What Is The Impact Of Increased E-Commerce?
(4 Points)

Answer 2

~ Change marketing mix. E.g. Use less outlets, less costs.

~ Increased reach beyond existing market.

~ Reduced costs and increased sales.

~ But, needs a website, which can be costly.

Question 3

What Is The Value Of Digital Marketing?
(4 Points)

Answer 3

~ Cheaper.

~ More targeted.

~ Marketing analytics are provided.

~ Global reach.

Question 4

What Is The Drawbacks Of Digital Marketing?
(3 Points)

Answer 4

~ Privacy.

~ New costs, to the business.

~ Can’t physically experience the project.