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A-Level Business
> 3 - An Integrated Marketing System > Flashcards
3 - An Integrated Marketing System Flashcards
Study These Flashcards
A-Level Business
(49 decks)
1 - Business Objectives
1 - Business Ownership
1 - Factors Influencing Costs And Demands
2 - Management, Leadership & Decision Making
2 - Management Decision Making
2 - Stakeholders
3 - Setting Marketing Objectives
3 - The Value Of Primary And Secondary Marketing Research
3 - The Interpretation Of Marketing Data Using Technology
3 - Price And Income Elasticity Of Demand
3 - Segmentation, Targeting And Positioning
3 - The Marketing Mix
3 - Product Decisions
3 - Pricing Decisions
3 - Decisions About The Promotional Mix
3 - Distribution (Place) Decisions
3 - People, Processes And Physical Environment
3 - An Integrated Marketing System
4 - Operational Objectives
4 - The Use Of Data In Operational Decision Making
4 - Operational Efficiency
4 - Quality
4 - Supply Chains
5 - Financial Objectives
5 - Budgets
5 - Cash Flow
5 - Break Even
5 - Profitability
5 - Sources Of Finance
6 - Human Resource Objectives
6 - Human Resource Data
6 - Job Design & Organisational Design
6 - Managing The Human Resource Flow
6 - Motivation
6 - Employer-Employee Relations
7 - Mission, Corporate Objective & Strategy
7 - Financial Ratio Analysis
7 - Overall Performance
7 - Political & Legal Change
7 - Economic Change
7 - Social & Technological
7 - Competitive Environment
7 - Investment Appraisal
8 - Strategic Direction
8 - Strategic Positioning
9 - Assessing Change In Scale
9 - Assessing Innovation
9 - Assessing Internationalisation
9 - Assessing Greater Use Of Technology
