3 - Distribution (Place) Decisions

Question 1

What Is Meant By Place Of The Marketing Mix?

Answer 1

Physical location where the product is available and the distribution channel it has travelled through.

Question 2

What Are Wholesalers?
(2 Points)

Answer 2

~ Buy high volume of goods, from producers, using purchasing EOS.

~ Sell to retailers and directly to consumers.

Question 3

What Are Retailers?
(2 Points)

Answer 3

~ Buy smaller volume of goods, from either wholesalers or producers.

~ Sell to consumers, both online and offline.

Question 4

What Are The Different Channels Of Distribution?
(4 Points)

Answer 4

~ Producer -> consumer.

~ Producer -> retailer -> consumer.

~ Producer -> wholesaler -> retailer -> consumer.

~ Online channels.

Question 5

What Are Multi Distribution Channels?
(2 Points)

Answer 5

~ When business sell through more than one method of distribution.

~ Via shops, post or online.

Question 6

What Are The Benefits Of Multi Distribution Channels?
(3 Points)

Answer 6

~ Open 24/7 and many ways to purchase the product.

~ Different prices for different channels.

~ Increased brand visibility, through different segments.

Question 7

What Are The Costs Of Multi Distribution Channels?
(3 Points)

Answer 7

~ Using more channels, increases costs.

~ Hard to ensure equal customer service.

~ Risk customers are very price sensitive.