3 - People, Processes And Physical Environment

Question 1

Describe People Of The Marketing Mix
(2 Points)

Answer 1

~ Are the employees involved in dealing with customers before, during and after sales.

~ Staff must be trained and educated well, as they impact brand image. Via Customer service.

Question 2

Describe Process Of The Marketing Mix
(2 Points)

Answer 2

~ Steps a customer goes through to complete a transaction.

~ The ease of the process, will determines the customers perception of the business.

Question 3

Describe Physical Environment Of The Marketing Mix
(3 Points)

Answer 3

~ Design and features of the location of the transaction.

~ Impacting customers perception and experience with the business.

~ E.g Cleanliness, appearance and layout.