3 - Decisions About The Promotional Mix

Question 1

Describe ‘Branding’ As A Promotional Method
(3 Points)

Answer 1

~ Differentiates a product from the competition, attracting customers.

~ Based on how customers view the business, via name, logo and slogan.

~ Leads to brand loyalty.

Question 2

Describe ‘Social Media’ As A Promotional Method
(2 Points)

Answer 2

~ Increased customer access and brand awareness.

~ Cheaper, but lots of competitors online.

Question 3

Describe ‘Viral Marketing’ As A Promotional Method
(2 Points)

Answer 3

~ Leverages social media to promote a product, to spread the information widely and rapidly.

~ Cost effective, but short lived.

Question 4

What Are Other Promotional Methods?
(6 Points)

Answer 4

~ Public relations.

~ Merchandising.

~ Direct and personal selling.

~ Sponsorship.

~ Relationship marketing.

~ Sales promotion.