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A-Level Business > 3 - Segmentation, Targeting And Positioning > Flashcards

3 - Segmentation, Targeting And Positioning Flashcards

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A-Level Business (49 decks)

1 - Business Objectives

1 - Business Ownership

1 - Factors Influencing Costs And Demands

2 - Management, Leadership & Decision Making

2 - Management Decision Making

2 - Stakeholders

3 - Setting Marketing Objectives

3 - The Value Of Primary And Secondary Marketing Research

3 - The Interpretation Of Marketing Data Using Technology

3 - Price And Income Elasticity Of Demand

3 - Segmentation, Targeting And Positioning

3 - The Marketing Mix

3 - Product Decisions

3 - Pricing Decisions

3 - Decisions About The Promotional Mix

3 - Distribution (Place) Decisions

3 - People, Processes And Physical Environment

3 - An Integrated Marketing System

4 - Operational Objectives

4 - The Use Of Data In Operational Decision Making

4 - Operational Efficiency

4 - Supply Chains

5 - Financial Objectives

5 - Profitability

5 - Sources Of Finance

6 - Human Resource Objectives

6 - Human Resource Data

6 - Job Design & Organisational Design

6 - Managing The Human Resource Flow

6 - Employer-Employee Relations

7 - Mission, Corporate Objective & Strategy

7 - Financial Ratio Analysis

7 - Overall Performance

7 - Political & Legal Change

7 - Economic Change

7 - Social & Technological

7 - Competitive Environment

7 - Investment Appraisal

8 - Strategic Direction

8 - Strategic Positioning

9 - Assessing Change In Scale

9 - Assessing Innovation

9 - Assessing Internationalisation

9 - Assessing Greater Use Of Technology

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