Types of Hospitality Markets and Customers Flashcards
Define the impact that a conference/convention center has on the hospitality industry for a city or region.
A conference/convention center can significantly boost the local economy by attracting visitors, generating revenue, and creating jobs.
Describe the latest trends regarding the leisure traveler.
Latest trends include a focus on eco-friendly travel options and environmental sustainability.
Define the different hotel and motel types.
Hotel types include luxury, boutique, budget, and extended stay, while motels are typically roadside accommodations with basic amenities.
Describe property wide amenities that meet the needs of the different target markets in the hospitality industry.
Amenities may include pools, gyms, business centers, and complimentary breakfast, catering to families, business travelers, and leisure guests.
Explain the difference between a full-service and a limited-service hotel.
Full-service hotels offer extensive amenities and services, such as restaurants and room service, while limited-service hotels provide basic accommodations with fewer amenities.
Differentiate needs for various markets in the hospitality industry.
Business travelers prioritize convenience and connectivity, while leisure travelers seek comfort and recreational activities.
Describe financial criteria for different target markets in the hospitality industry.
Financial criteria may include average daily rate (ADR), occupancy rates, and revenue per available room (RevPAR) tailored to each market segment.
Analyze the importance of long-term hospitality relationships with other major industries and individuals.
Long-term relationships can lead to repeat business, referrals, and partnerships that enhance service offerings and customer loyalty.
Describe incentives and rewards for long-term repeat individuals/groups in the hospitality industry.
Incentives may include loyalty programs, discounts, and personalized services to encourage repeat visits.
Describe the value of customer feedback in the hospitality industry as it relates to improvement to product and service.
Customer feedback is crucial for identifying areas of improvement and enhancing overall guest satisfaction.
