Marketing the Event Flashcards
What is the first step in event marketing?
Conduct a situational analysis.
What is the second step in event marketing?
Define target market segments.
What is the third step in event marketing?
Develop branding for an event.
What is the fourth step in event marketing?
Select marketing distribution channels.
What is the fifth step in event marketing?
Develop an integrated marketing strategy for the event.
What is the sixth step in event marketing?
Implement the marketing plan.
What is the seventh step in event marketing?
Determine needed marketing materials for an event.
What is the eighth step in event marketing?
Develop content and design parameters for an event.
What is the ninth step in event marketing?
Produce marketing materials for an event.
What is the tenth step in event marketing?
Develop the advertising plan for an event.
What is the eleventh step in event marketing?
Coordinate sales promotions for events.
What is the twelfth step in event marketing?
Tie the event to a public relations campaign.
What is the thirteenth step in event marketing?
Develop a media relations plan for an event.
What is the fourteenth step in event marketing?
Develop the sales plan for the event.
What is the fifteenth step in event marketing?
Conduct sales activities.
What is the sixteenth step in event marketing?
Determine different sales platforms for events.
