Hospitality Marketing Concepts Flashcards
Describe the basic concepts of marketing as they relate to the hospitality industry.
Marketing in the hospitality industry involves understanding customer needs, creating value, and building relationships to enhance guest experiences.
Define the seven key marketing functions.
The seven key marketing functions are: Selling, Marketing Information Management, Financing, Pricing, Promotion, Product/Service Management, and Distribution.
Define service marketing and how it relates to the hospitality industry.
Service marketing focuses on selling intangible services rather than physical products, which is crucial in the hospitality industry where experiences are the primary offerings.
Explain the impact of travel and tourism on the U.S. economy as well as worldwide.
Travel and tourism significantly contribute to economic growth, job creation, and cultural exchange both in the U.S. and globally.
Describe various advertising strategies for the hospitality industry.
Advertising strategies in the hospitality industry include digital marketing, social media campaigns, and targeted promotions to attract guests.
Explain public relations and publicity as they relate to the hospitality industry.
Public relations and publicity involve managing the image of hospitality businesses and communicating with the public to build a positive reputation.
Explain the role of demographics as it relates to hospitality management.
Demographics help hospitality managers understand their target audience’s characteristics, preferences, and behaviors to tailor services effectively.
Describe market segmentation and meeting the needs of various target markets in the hospitality industry.
Market segmentation involves dividing the market into distinct groups based on shared characteristics to better meet the specific needs of each target market.
Explain the product and service mix for various types of hospitality businesses.
The product and service mix refers to the combination of tangible products and intangible services offered by hospitality businesses to enhance guest satisfaction.
Describe marketing strategies for the hospitality industry.
Marketing strategies in the hospitality industry include brand positioning, customer loyalty programs, and personalized marketing efforts to attract and retain guests.
