The Golden Triangle Flashcards
1
Q
What three elements make up the golden triangle?
A
Sport, media and business
2
Q
What is the definition of commercialisation?
A
The process of attempting to gain money from an activity.
3
Q
What is the definition of sponsorship?
A
When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of their goods.
4
Q
What is the definition of merchandising?
A
The practice in which the brand or image from one ‘product’ is used to sell another.
