Post World War 2 Flashcards
1
Q
What is the definition of globalisation?
A
The process whereby nations are increasingly being linked together and people are becoming more independent via improvements and travel.
2
Q
What is the definition of commercialism?
A
The process of attempting to gain money from an activity.
3
Q
What is the definition of sponsorship?
A
When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of their goods.
4
Q
What is the definition of merchandising?
A
The practice in which the brand or image from one ‘product’ is used to sell another.
