Attitudes

Question 1

What is an attitude?

Answer 1

An idea charged with emotion that produce specific behaviour to a specific situation.

Question 2

How do we learn?

Answer 2

We learn through significant others when the information is reinforced or repeated.

Question 3

What are the three aspects of the Triadic model?

Answer 3

CAB:

• Cognitive (belief, knowledge and thoughts)

• Affective (feelings or emotional responses)

• Behavioural (actions or intended behaviour)

Question 4

How does attitude change?

Answer 4

Cognitive dissonance (when new information is given to the performer causing unease and motivating change) causes attitude change.

Question 5

How does cognitive dissonance fit into the triadic model?

Answer 5

• Cognitive (give new information)

• Affective (create new emotions)

• Behavioural (gives success/reinforcement)

Question 6

What is persuasive communication?

Answer 6

It is the theory that you can be talked into changing your attitude, but it is hard if core beliefs are stable.

Question 7

What are the requirements for persuasive communication to work?

Answer 7

• The message needs to be understood

• The new information needs to be of good quality

• The situation/timing must be good

• The new information should outweigh old beliefs

• The new information should be given by someone of high status