Sport in Britain after the Second World War Flashcards
What were the 3 components in the Golden Triangle?
Business
Media
Sport
What were the characteristics of commercial sport?
High quality / skill levels
Sponsorship + business go hand in hand
Part of a mass entertainment industry
Explain the effects of commercialisation on sport
Scoring systems prevent spectator
Extended breaks for sponsors to advertise products
Sports played by women receive less coverage
Explain how the media affects has an impact on sport
Spreads different sports to new nations
Increases pressure on athletes to perform
Social media enables performers to build fan bases
What is globalisation?
Process whereby nations are increasingly linked together via improvements in communication and travel
What are some of the socio-cultural factors positively affecting women’s participation in sport?
Equal opportunities
Increased media coverage
More provision in school PE programmes
Women have more free time
Explain some of the factors affecting the emergence of elite female officials in football
FA approval in a variety of roles
Specific focus on female referee recruitment retention
Positive role models
General improvement in equality amongst society
Explain the development of modern-day female tennis players in sport
Women decided to create their own tour separate to the men’s
Lots of potential role models
WTA played a significant role in promoting female tennis players
Explain the development of modern-day track and field athletics
Trust funds allowed amateurs to receive financial rewards as an athlete (during WWII)
Living expenses were paid for during the Olympics
After WWII trust funds were removed
Prize pools increased over time
Explain the emergence of female athletes in modern-day sport
Women were excluded from most of the athletic events throughout the 20th century
These negative myths are now being challenged
