Social Media Flashcards
1
Q
what is social media used for?
A
increasing brand awareness
promote products or services
build community
drive traffic
2
Q
What does digital marketing do?
A
equalizes big brands and small businesses
3
Q
what are impressions?
A
number of times your content is displayed
4
Q
what are total engagements
A
measurement of the number of times a user engages with your posts
5
Q
What are examples of demographics?
A
age, gender, income, education, religion, race, etc.
6
Q
what are psychographics
A
description of consumers values, personality, and lifestyle.
ex: interests, activities, opinions, attitudes
7
Q
What makes videos successful marketing campaigns?
A
if they are relevant and engaging
8
Q
A
