Social Influence- Types Of & Explanations Of Conformity Flashcards
Define conformity
A change in a person’s behaviour/opinions AS A RESULT OF real or imagined pressure from a person or a group of people.
ARONSON
3 types of conformity
Compliance
Identification
Internalisation
Define compliance
Agreeing with the group but keeping personal opinion
RESULTS IN TEMP CHANGE IN BEHAVIOUR
Define identification
We value membership of a group so we conform to the group’s ideas or behaviours to be a part of the group, even if we do not fully agree
Define internalisation
Deepest level of conformity, when a person genuinely changes their beliefs to match the group.
RESULTS IN PERMANENT CHANGE IN OPINIONS
Who suggested the 3 levels of conformity?
Kelman (1958) suggested 3 levels of conformity
Most shallow to most deep level of conformity
most shallow= compliance
intermediate= identification
most deep= internalisation
What are the two types of explanations of conformity?
Informative social influence ISI
Normative social influence NSI
What is ISI?
Informative social influence= explanation of conformity
In situations when the correct behaviour is uncertain, we look to majority for guidance on how to behave because we want to be correct .
What is NSI?
Normative social influence= explanation of conformity
In situations when the individual wants to appear normal and be one of the majority, so they are approved and not rejected.
ISI often results in
internalisation, permanently adopting views of the majority.
NSI often results in
compliance, or a superficial change in behaviour.
Evidence supporting NSI
Asch 1951
Evidence supporting ISI
Jenness 1932
Asch 1951
-in an ambiguous line length test participants would choose the incorrect answer if it was chosen by the confederates
-when interviewed afterwards, Ps said they conformed to avoid rejection by others
=This shows that people will show compliant behaviour in order to be approved by majority and fit in
