Soc 26: Socio-Cultural Influences

Question 1

What is Commercialisation ?

Answer 1

Making something availible on the market and making a profit off it at the same time

Question 2

What is meant by the term ‘media’ ? Give examples

Answer 2

The main means of mass communication (e.g. television, radio, newspapers and internet

Question 3

What is the golden triangle

Answer 3

Sport and Media and Business; three elemnets that are inextricably linked

Question 4

Give 3 Advantages of commercialisation

Answer 4

• Provides many sources of funds for individuals, groups and competitions
• Can support at a national and international level
• Promotes elite sport may be tied in with grassroot level sport, spreading benefits
• Brings in a wider audiences therefore raising awareness
• Can Raise standards among atheltes who are seen as role models

Question 5

Give 3 Disadvantages of commercialisation

Answer 5

• ## Sponsors could demand things in a certain way in which the athlete doesn’t agree