rs statistics

Question 1

Whats quantitative data

Answer 1

*data that is expressed numerically
*data can be gained from individual scores in experiments

Question 2

Strengths of using quantitative data

Answer 2

*simpler to analyse
*allows comparisons to be drawn between groups of data
*patterns and trends can be established

Question 3

Weakness of using quantitative data

Answer 3

*lacks depth and meaning to beahviour
*prevents ppts from being able to develop their thoughts/feelings and opinions
*lack vital data and reduces the internal validity

Question 4

Strengths of qualitative data

Answer 4

*provide rich detail and depth
*allows ppts to develop their thoughts and feelings on given subject
*greater understanding of behaviour being studied

Question 4

Whats qualitative data

Answer 4

*data expressed in words
*may take the form a written description of thoughts, feelings and opinions usch as notes from interview or open questions in questionnare.

Question 5

Weaknesses of qualitative data

Answer 5

*harder to analyse as difficult to summarise statistically to establish patterns and trends
*opens data to potential researcher bias as analysis in based upon their subjective interpretations of data

Question 6

What are the diffrent types of quantitative data

Answer 6

*Nominal
*Ordinal
*Interval

Question 7

Describe nominal data

Answer 7

*data in the form of categories

Question 8

Describe ordinal data

Answer 8

*ordered/ranked
*doesnt have fixed intervals
*data based on subjective opinions

Question 9

Whats a weakness of ordinal data

Answer 9

*seen as unsafe as it lacks precision and not used part of statistical testing

Question 10

Describe interval data

Answer 10

*data is standardised/universal measurement
*based on objectiv emeausres like time in seconds
*based on numerical scales that include units of equal size

Question 11

Whats primary data

Answer 11

*data gathered directly from ppts themselves
*specific to the aim of the study

Question 12

How can primary data be gathered?

Answer 12

*experiments
*questionnares
*interview
*observations

Question 13

Strengths of primary data

Answer 13

*collected first hand from ppts spcifically for thr aim
*allows researchers to specifically target the info that they need
*organise experiment in a way that suits them and their aim

Question 14

Weaknesses of primary data

Answer 14

*conducted by the researcher
*involves time and effort to obtrain the data

Question 15

Whats secondary data

Answer 15

*data previously collected by a third partuy
*not specifically for aim of the study, used by researcher