PSY111 - ch2 Flashcards
0
Q
- heuristic that involves judging the probability of an event by its superficial similarity to a prototype
- judging a book by its cover or “like goes with like”
A
representativeness heuristic
1
Q
- mental shortcut that helps us to streamline our thinking and make sense of our world
- in some cases they can lead us to an oversimplified reality
A
heuristics
2
Q
- how common a characteristic or behavior is in the general population
A
base rate
3
Q
- heuristic that involves estimating the likelihood of an occurrence based on the ease with which it comes to our minds
- how available it is in our memories
A
availability heuristic
4
Q
- systematic errors in thinking
A
cognitive biases
5
Q
- watching behavior in real-world settings without trying too manipulate the situation (peoples behaviors)
- watching behavior “unfold” without intervening it
A
naturalistic observation
6
Q
- the extent to which we can generalize our findings to real-world settings
- some psychologists contend that naturalistic designs almost always have a higher ______ than laboratory experiments
A
external validity
7
Q
- extent to which we can draw cause-and-effect interferences from a study
- we can manipulate the variables ourselves
A
internal validity
8
Q
- research design that examines one person or a small number of people in depth, often over an extended time period
A
case study
9
Q
- procedure that ensures every person in a population has an equal chance of being chosen to participate
A
random selection
10
Q
- consistency of measurement
A
reliability
11
Q
- extent to which a measure assesses what it purports(claims) to measure
- we can think of it as “truth in advertising”
A
validity
12
Q
- tendency of research participants to distort their responses to questionnaire items
- OR IN OTHER WORDS: tendencies to distort their answers to items, often in a socially desirable direction
A
response set
13
Q
- research design that examines the extent to which 2 variables are associated
- relate to each other statistically
A
correlation design
14
Q
-grouping of points on a two-dimensional graph in which each dot represents a single person’s data
A
scatterplot
15
Q
- perception of a statistical association between two variables where none exist
- ex: full moon and people
A
illusory correlation
16
Q
- research design characterized by random assignment of participants to conditions and manipulation of an independent variable
- if a study doesn’t contain both of them, it’s not an experiment
A
experiment
17
Q
- randomly sorting participants into two groups
A
random assignment
18
Q
- in an experiment, the group of participants that receives the manipulation
A
experimental group
19
Q
- in an experiment, the group of participants that doesn’t receive the manipulation
A
control group