OWNERSHIP- POSTMODERNISM 5

Question 1

post modernism

Answer 1

post modern society are media saturated underpinned by globalisation create more consumer choice. their is no such thin as absolute truth- people become cynical
thus, sociologists can no longer claim that owners/journalist influence audiences by disseminating a particular world view

Question 2

baudrillard

Answer 2

audiences are so immersed in the media they can find it difficult to distinguish between real life and media version of reality ‘hyper reality’> undermines truth and objectivity

Question 3

trower- interpretation

Answer 3

media messages in the post modern world are polysemic. each media message or text is now interpreted in variety of different ways, meaning one message can be more powerful than another

Question 4

media producers

Answer 4

the distinction between producers and consumers have become less clear cut, their has been a shift in media production away from global corporations to individuals who are inc engaged in production of new media
consumers reinvent eating media products of global corporations in inventive ways. no longer in the hands of corporation

Question 5

interpretations

Answer 5

if their are multiple then the dissemination of knowledge is more fluid as opposed to being concentrated

Question 6

interpretations: levern

Answer 6

members of society now have greater choice in accesses to greater diversity of media, making it easier for them to reject or challenge meta narratives proposed by powerful (as media is uncontrollable so audience have control in what they engage in)

Question 7

eval :(

Answer 7

not often based on research, ignores evidence of structural inequalities in wealth and power relations in relation to the emdia
more choice may just mean mroe of the same with consumers engaging in passive participation