OWNERSHIP- NEO MARXISM 4

Question 1

HEGEMONY

Answer 1

dominance of one group over another, often supported by legitimising norms and values

Question 2

hegemonic marxist

Answer 2

argue media reflects ideas of ruling class
media proffeisoanls subconsciously control the content of media by transmitting the dominant values of white/male/mc
hegemony occurs when ruling class controls society’s institutions

Question 3

Sutton trust a02

Answer 3

found over 50% of top 100 journalist in uk educatted in private schools 2006-12

Question 4

ruling class interests are defined by

Answer 4

preference in conservatism, support of monarchy/ruling class
approval of business/freemaket/ acquisition of wealth

Question 5

neo marxism

Answer 5

reject the idea of economic determinism
ruling class need more than eocnmci power to control, this is the use of idoelogy
media professionals control media

Question 6

agenda setting > media professionals set

Answer 6

an agenda for discussion which means some items are deliebrlty exledued from being reported in the media as they don’t conform with ruling class ideology

Question 7

agenda setting: media proffeisonals use

Answer 7

gatekeeping to censor reports thus avoids criticism of the dominant class. for example often reports of welfare scroungers but tax evasion is an issue equally damaging but ignored

Question 8

economic pressure - motivation to not

Answer 8

motivation to not rock the boat in terms of media content is normally profit as opposed to transmitting capitalist ideology

Question 9

economic pressure
media proffeiosnals play it safe

Answer 9

in relation to choice of tv programmes and advertising in fear that if they take a risk the company won’t make profit
so hegemonic marxist recognise relation that profit has with hegemony/media content

Question 10

jones- the establishment

Answer 10

media owners/journalsit are part of the est. these are ‘bound together by common economic interests and share set of mentalities
aim to protect dominant position in society by managing democracy so it doesnt threaten their interests so journalist turn a blind eye to corruption and mistakes of establsihemtns and critic the poor

Question 11

eval :) recognise owners are

Answer 11

often not involved ind ay to day running of media business

Question 12

Eval:) recognise their can be a range

Answer 12

of media content to attract audience, some critical of dominant ideology but journalist are socialsied into a culture where dominant ideology suggest mroe reasonable explanation of events and way they’re reported

Question 13

eval :(

Answer 13

hegemonic marxista are vague in what they define as ideology. ignores role of patriarchy and the power of audience due to citizen journalism