MEDIA REPRESENTAION: GENDER 3 Flashcards
just women’s report 2012:
did a content analysis of 11 national newspapers over 2 weeks and found the portable fo women in british national newspapers omits women’s voices, mininteprest women and promotes harmful myths and stereotypes
-focus on women’s appearance, double vicitmison, pornified material contributing to the objectiifciaon
this neg impacts their public life and access to justice in cases of violence
Ferguson
1980 conducted a longitudinal study of content analysis fo women’s magazines end of ww2 to 1980. represnetions organised around cult of femininity: emotioanslim/ idealised women hood/consumerism/traidoanl gender roles
Tuchman
women experiences symbolic annialtion in the media, shows how women under represented and abses of represnetion
tunstall: trivilasation:
explain how their are limited roles for women in the media, and the roles they play are wife mother bitch whore not recogniseing the different roles and achievements women in society hold empathising their looks and sex appeal mroe important
as 20% fo media proffeisoanls are women
women are sexual commodities:
mulkey
media focuses on women’s appearance to be consumed by male gaze, prortyaing women as sexual objects which empowers heterosexual males
wolf:
women are a constant project for improvement, media dupes women into the beauty myth: reinforces patriarchy and controls women’s behaviour as media published photos of size 0 women and write about celebs who focus on appearance and fitness, despite being inacutre
marxist fem
media represntion are based on economics, to make profit, as assertive women doesnt make profit so isn’t shown unlike tradioanl women
a03: gauntlet
21st c media is aimed at young women, women now have more autumn than ever and media urges women to be tmelsves , you can look good and independent and tough , and do your own thing, be your own person and not furfuill a narrative
a03: gill
women in ads are now active and independent and sexually powerful agents rather than passive objects fitting the male gaze, porthole mroe positive in the last 25 years eg barbie
