OWNERSHIP- PLURALISM 2 Flashcards
PLURALISM- power in democratic free maket society
is spread out among diverse competing interest groups and not In the hands of economic elite
PLURALISM-consumer choice is
the driving choice formed in content. so the popularity of shows/music/articles is dictated by audience preferences rather than personal biases of media owners> neo like as it inc consumer choice.
believe the media content is shaped by what the publicc wants not by the owners
three main things make media positive and diverse-
representative democracy
society in which concerns and interests of the pop(and sub groups within the pop) are represented
three main things make media positive and diverse-
the electorate
elect politicians to represent nation
n> revitilising democratic
three main things make media positive and diverse-
pressure groups
represent sections of population to pressure the gov to further the interest of their members
media diversity
no one group dominiates, they represent a range of views which allow audience freedom to choose between. choice is catered through magazines, films, radio, tv. diversity responds to demand from audience eg fall of black burry in comparison to I phone
media concerntration
conerntration of ownership is essential for survival in an inc global market. only global companies eg via com have the recourses to provide audiences with wider choice and greater range of media products at affordable price
de regulation- bbc is state
owned and contents are regulated by public service broadcasting which states abc should educate inform and entertain.
de regulation: introduction of commercial tv
in 1954 brought reduction in regulations resulting in rapid expansion of channels and competition.
de regulation: journalist
are no longer controlled by owner and have independence, they have too much integrality to be regularly biased. so newspapers uncovered corruption in high places, targeting those in power
eval: strength
YouTube> create own media
friends study
newspapers chasing to become mroe popula r
weakness: powerless groups
don’t have the recourses to set up own media companies to communicate their pov.
it is difficult for people to decide what they want to see and hear if media provides their only source of info
weakness: feminist
critical as they argue the range of feminine voice heard on the media market place is narrow. media content is male orientated
weakness: evidence BLUMER AND GUREVITCH
pluralist overrate impartiality of journalist, point out that journalist are over reliant on official courses, undermining objectivity. many people in general public don’t trust journalist
