CHARACTERISTICS OF NEW MEDIA 2 Flashcards
1) digitialsion and technological convergence
growth in digitial tech since the 90’s= change way intro is stored/transmitted, all info converted into binary code regardless of format.
digilitaion resulted in convergence of diff types of info (txt/video/pictrue/musci) into single delivery system
1) digitialsion and technological convergence BOYLE
ddgitilaison allwos for media to be delivered across a range of platforms which would prev be seprated/unconnected
2) economic convergence
media/telecommunication industries which previously produced separate and distinct systems of communication (telephone/tv). begin to make economic alliances with each other as boundaries of media have been blurred. this created multi media delivery system
3) cultural convergence
the new media has changed the way we interact in society, the new media has changed consumerism 6/10 British adults used media to buy clothes food music holdiay
OFCOM found Facebook is the default social networking site fro 96% adults who are on one. 9m uk communicate over twitter
4) interactivity and participatory culture
the new media responds in real time by clicking on links. the internet eptiomises interactive media lets us select stories we want to read/watch
New media audiences no longer passive redelivered of info/entertainent, instead collab with new media.
Media consumers+producers now interact with eachtoehr with media which is constantly evolving
5)choice JENKINS
media audiences today now interact with a variety of media, often using a single device for their choice of entertainmet/info/social relaitonships/social services
5) choice BOYLE
Society’s use of tv has evolved from a system of supply> led to tv to demand and led to tv to org around what veiwers/subscirbes want and when . no longer controlled by tv schedules
6) collective intellegense JENKINS
none of us know everything, we can put recourses together+combine skills, collective intelligence challenges tradition/offical ways of seeing the world provided by media owners/politicioans.
new media often very critical of traditional top-down froms of media
a02- supporting statistics:
texting
texting preferred form of social contact for majority> 96% of people did this atlas once a week 2005
a02- supporting statistics:
variety of devices
84% of adults 2015 uk accessed internet using variety of devices in/out of home, compared to 54% 2005
a02- supporting statistics:
no interter access, 16-24 year olds uploading content
6% 50%